Protecting Privacy, Promoting Consumer Rights and Ensuring Corporate AccountabilityThe Role of Interactive Advertising and MarketingPerhaps the most powerful - but largely invisible - force shaping our digital media reality is the role of interactive advertising and marketing. Much of our online experience, from websites to search engines to social networks, is being shaped to better serve advertisers. Increasingly, individuals are being electronically "shadowed" online, our actions and behaviors observed, collected, and analyzed so that we can be "micro-targeted." Now a $20 billion a year industry [2007 estimates] in the U.S., with expected dramatic growth to $80 billion or more by 2011, the goal of interactive marketing is to use the awesome power of new media to deeply engage you in what is being sold: whether it's a car, a vacation, a politician or a belief. An explosion of digital technologies, such as behavioral targeting and retargeting, "immersive" rich media, and virtual reality, are being utilized to drive the market goals of the largest brand advertisers and many others. Fight The Bite! Avoid Mosquito Bites to Avoid InfectionWhen dealing with West Nile virus, prevention is your best bet. Avoid bites and illness; although the chance that any one person is going to become ill from a single mosquito bite remains low, the risk of severe illness and death is highest for people over 50 years old. |
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